The Federal Austrian Railways (OBB) offers locomotive branding for companies and organisations. A fun example is this loco branded with the colours of the Austrian police (POLIZEI).
Category: Promotions
Manhole cover in Mannheim
An Museum of Buttons (Knopf & Knopf Museum) advertises on this manhole cover in Mannheim. Together with a brasserie and a hotel, it fills a former railway station building in Warthausen. The building is located directly on the Öchsle Heritage Railway. [German]
Austrian locomotive promoting EKO Cobra
Locomotives of the Austrian Federal Railways (OBB) offer advertising space for companies and organisations. This locomotive seen in Leoben promotes EKO Cobra, Austria’s primary counter-terrorism unit. Mind the friendly snake in the front part of the loco!
Cadillac Sedan 1956 in Frankfurt on Main
As you know, I love to stroll around railway stations while waiting for the next connection. So I do at airports as well. At Frankfurt on Main Airport, I came across this Cadillac Sedan (1956).
Fun advertisement at Frankfurt Main Airport
Fun as well as thought provoking advertising seen at Frankfurt on Main Airport. Literally translated the text says: “You have to read in order to stay on top”
Fun promotion for bikes in Graz
Fun advertisement seen in Graz. The slogan Hängen Sie Ihr Altes an den Nagel … (‘hang your old one up …’) suggests to buy a new bike from a certain company.
A penguin in Vienna
As I always say: The most interesting details of a city are not on the ground floor. E.g. this penguin seen on a balcony rail of a building in Vienna. I was told, the creator of this penguin, which had been used for a campaign by the Austrian tourism board, has put this figure on his balcony.
Trojan Boot in Friesach
Encircled by one of Austria’s best-preserved medieval town walls, Friesach was heavily defended. Against that backdrop, this sign of a shoe shop feels entirely logical. Der trojanische Stiefel (Trojan Boot) is a playful nod to the idea of entering a fortified town by stealth rather than force.